10X10 CONGREGATION
DESIGN CONNECTIONS 10X10 2018

For the last Design Connections which took place at the London Design Museum on Wednesday 19 September 2018, CONGREGATION Design presented its work to an audience of key industry figures and international delegates.

“Here are our 10 super talented designers who presented their work in 10 slides last night at our 10X10 #DesignConnections event in collaboration with the @DesignMuseum. Thank you so much to all the designers and the audience who filled a full house…

“Here are our 10 super talented designers who presented their work in 10 slides last night at our 10X10 #DesignConnections event in collaboration with the @DesignMuseum. Thank you so much to all the designers and the audience who filled a full house at the @DesignMuseum!”
in order of presentation:⠀1. @Congregationdesign⠀2. Cellule @salomebazin_⠀3. Matthew Plummer Fernandez @plummerfernandez⠀4. @Saint_Lovie @TheLaundryArts⠀⠀5. @UnitLab⠀6. @Esna_Su⠀⠀7. Kusheda Mensah @modularbymensah⠀8. @StudioMutt⠀9. Gulia Tomasello @gitomasello⠀10. @azeemamag⠀”Image courtesy of ADF British Council, Design Museum, October 2018.

Image and texte ADF British Council, Instagram, September 2018.

Design Connections is an annual design industry networking programme.
Organised by the Design Council it offers directors and curators from design museums, centres and festivals around the world an inspiring and immersive introduction to the best of the London Design Festival, alongside meetings with leading designers and organisations with the aim of brokering new connections and collaborations.


INTERVIEW

Tell us about yourself or your practice.

Congregation is a fluid design structure, from fashion practice Congregation aim to challenges the global industry by proposing a sustainable and singular approach to the current social and commercial pattern.

Congregation design takes the form of a group of anonymous designers working on one core of research; each season will be a different team combination. The Designers and artists involved each deliver a unique and personal translation of the theme. From garment, accessory, jewellery, furniture, song, etc... 

What are you working on at the moment?

Congregation is launching soon its new collection. Exciting time ahead - editing lookbook, planning video and a presentation later in the year. I enjoy this part of the process as much as designing. While design and making time can be isolating; editing and organising extra outcomes re-connects me to the creative community.

What key issues are you addressing with your work?

Congregation aims to offer to its designers a creative alternative to day-to-day 9-5s. A space where they could experiment, challenge and create without commercial or crazy pace coercion. Each project goes to its own pace and therefore tackling down the spine of the fashion industry.

Same with the audience, Congregation e-shop compiles pieces that designer wish to repeat and sale - no stock needed, on demand principle - . Some pieces are from up cycling ressources and will be one off, some other are from vintage fabric cuts and therefore each garment produce will be unique. It is all up to the designer.

What impact do you hope to see through your work?

For people to consume less and better - for designer to create less with a stronger vision.

Why is design important?

Design is the way we live our live - an everyday necessity.

Tell us about something you’ve seen that’s inspired you recently?

I had the chance to work on Project Seoul Apparel (British Council, 2017); a multidisciplinary design lab presented at Seoul Architecture Biennale; very inspiring! I brought back from the residency there so much visual and emotive material that I wanted to share further. Therefore I’ve used them as research for Congregation Collection2. It is amazing to see the different responses delivered by Congregation members from Paris, Glasgow and London - just keeping up the Korean leitmotiv.

Source ADF Blog : https://design.britishcouncil.org/blog/2018/sep/19/10x10-congregation/